A new era of customer experience is emerging in the telecoms industry, one where organisations are required to understand and engage their customers in personalised experiences, deliver on every interaction and utlise technology solutions that put the customer at the heart of the business.
With insights from 50 telecoms CEM experts, this report explores the industry’s key priorities in Customer Experience Management,which technologies they are planning to invest in over the coming year and which key elements they look for when choosing a solution provider.
CX Network recently conducted an American industry survey to find out the challenges carriers are facing today. The results we identified include:
- Gaining company-wide buy in for CEM programmes
- Understanding and actioning the Voice of the Customer
- Incorporating digital into customer care strategies
In light of this, the role of solution providers and technology providers will be instrumental to the success of telecom carriers in the American market over the next 12 months. Find out the full story by downloading the infographic below.
Creating a unified customer experience is the key success factor for improving customer loyalty and reducing churn. Telecoms companies must create a holistic experience for their customers, throughout the lifecycle of the customer and between the silos of customer care, finance, sales & marketing and IT departments. In this infographic CX Network explores just some of the ways operators are trying to overcome customer service and data silos.