October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Brooke Pruter


VP, Customer Service Strategy & Operations
Comcast


3:45 PM PANEL DISCUSSION: TECH INNOVATION IN CX – HELPING OR HINDERING CX OUTCOMES?

Technology is an inseparable aspect of modern CX, which allows us to deliver a proactive personalized experience and reach out to a greater number of people. However, the more we integrate technology, the more skepticism arises regarding the negative consequences of such transformation.

Hear the discussion about most common arguments made for and against the rising use of tech innovation in customer experience management.

  • How do we optimize CX using robotics, at the same time maintaining the human touch?
  • Does innovation creating job opportunities or is robotics taking over the work force?
  • How do we use technology to empower the front line, ensuring they are equipped with the right skills and knowledge to use it to the full extend?
  • Analytics: does it help us find out what our customers want or give us false hope?


Check out the incredible speaker line-up to see who will be joining Brooke.

Download The Latest Agenda