October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Claudia Nieves


VP, Marketing & Digital, Central America
Millicom (Tigo)


12:45 PM HOW TO UNLEASH BRAND POWER TO IMPROVE CX?

In an era where Brands seem to need rediscovery and reinvention, we will revisit some branding concepts and a new way to look at them to unleash the power of you Brand and improve your Customer Experience efforts.
 
• CX, the simplest definition of all
• CX and Brand
• Aligning the CX and Branding efforts
• Cognitive ease, cognitive limits and how do them affect you?
• Telling the Brand story: from perceptions to behavior


Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda