VP, Marketing & Digital, Central America
In an era where Brands seem to need rediscovery and reinvention, we will revisit some branding concepts and a new way to look at them to unleash the power of you Brand and improve your Customer Experience efforts.
• CX, the simplest definition of all
• CX and Brand
• Aligning the CX and Branding efforts
• Cognitive ease, cognitive limits and how do them affect you?
• Telling the Brand story: from perceptions to behavior