October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Jennifer Fitzmaurice


AVP, Customer Experience
AT&T


1:45 PM INNOVATION IN SIMPLICITY: SEEKING OUT CX OPPORTUNITIES AND TURNING THEM INTO STRATEGY

  • Learning how to innovate ideas for improvement by breaking down CX into the basics and finding new opportunities to make your CX proactive, transparent and FUN!
  • Determining the best touch-points for customer engagement and simplified interaction
  • Maximizing what you get out of your trial period and how to make sure your solution will go mainstream
  • Seeking out the data needed to speed up the trial process and prove ROI
  • Embracing dips, bumps and U-turns on your journey


Check out the incredible speaker line-up to see who will be joining Jennifer.

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