October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Lola Akinyinka


Global Head of Digital Experience
Digicel Group


11:15 AM USING EMOTION TO BUILD HIGH VALUE CUSTOMER RELATIONSHIPS IN THE DIGITAL ERA

Creating an emotional connection with your customers has always been the key to customer loyalty, even more so in the new tech driven era of customer experience, but is it scalable? In this session we seek to address this issue, and help demonstrate how to create high value customer relationships irrespective of scale.

Key discussion points include:
  • Understanding the power of emotions in consumer decisions and how this can be measured
  • Sparking customer interaction through a variety of touch-points
  • Finding ways to resonate with your customer
  • Tailoring content and communication to specific emotions


Check out the incredible speaker line-up to see who will be joining Lola.

Download The Latest Agenda