Creating an emotional connection with your customers has always been the key to customer loyalty, even more so in the new tech driven era of customer experience, but is it scalable? In this session we seek to address this issue, and help demonstrate how to create high value customer relationships irrespective of scale.
Key discussion points include:
Understanding the power of emotions in consumer decisions and how this can be measured
Sparking customer interaction through a variety of touch-points
Finding ways to resonate with your customer
Tailoring content and communication to specific emotions
Check out the incredible speaker line-up to see who will be joining Lola.