October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Peter Antonelli


Director of Design
VBP Orange


11:15 AM DESIGNING A CULTURE OF CUSTOMER CENTRICITY

Customer centricity is not a passing fad. How do we meaningfully instill this crucial focus within organizational culture? How do we create the conditions for it to thrive? How do we nurture it for the long hall? How do we create a sense of accountability and focus among all employees — not just those on the front line?

Learn real-world tools for creating a customer-focused culture at your organization with VBP Orange, an experience design practice that has created customer-centric solutions for companies across a range of industries, including Audi, Phillips 66, and Pacific Life.


Check out the incredible speaker line-up to see who will be joining Peter.

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