Vice President, Group Marketing, North America
11:15 AM BOOSTING CUSTOMER ENGAGEMENT THROUGH EXISTING CUSTOMER TOUCH-POINTS AND INNOVATIVE SERVICES
One of the key things most operators are focusing on is creating a smooth omni-channel experience for the customers. This involves ensuring customer engagement through a variety of existing customer touch-points, and using them to create brand affiliation and customer loyalty. In this working session, discuss the most effective ways to engage your customers with your brand using existing touch-points and expanding your thinking outside the box.
This session will cover new innovative offers such as Orange Bank, mobile banking services or AT&T streaming service DirectTV, which are now becoming key differentiators for the consumer. Learn how to integrate these to enhance customer experience and stand out from your competition.