How AT&T are using new measures and metrics to change customer perception

How AT&T are using new measures and metrics to change customer perception
Maya Fowell interviews Diane Magers, CCXP, AT&T to talk about measures, metrics and the business value of customer experience.
Diane is an accomplished senior customer experience, sales and marketing executive with diverse and exceptional leadership skills. She drives contribution to bottom line results through strategic planning and designing services to deliver consistent brand and value messaging.

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