October 10 - 11, 2018 | Crowne Plaza Los Angeles-Commerce Casino, CA

Marcos Arias


Director, Premium Call Centers
AT&T


11:45 AM BIG DATA ANALYTICS - CREATING HIGH TOUCH CX IN THE DIGITAL AGE

In this discussion session you will explore the biggest challenges around using data analytics to deliver a proactive, high touch CX.
 
·         Making use out of Big Data
·         The important role of small data
·         How to ensure you create accurate results and use representative sampling?
·         Managing responsibility over customer data: Building proactive CX delivery taking into consideration the privacy of your customers
·         How to handle customer data in the era of high customer awareness?
·         Building lasting customer relationships


Check out the incredible speaker line-up to see who will be joining Marcos.

Download The Latest Agenda